She notes that in order for organizations to better promote their value to teens, they should do the following:
1) Publish better Facebook content not necessarily more of it
2) Use visual aids and photography effectively
3) Reach out to smaller size audiences which are those “you care most about.”
4) Get active on Facebook groups and private groups.
In particular she discusses some key developments in how adults and teens use Facebook.
I am enclosing a table that notes the trends.
| Teens and Facebook | Adults and Facebook |
| Facebook is a “news-curation” feed | Facebook is a social networking platform |
| Post less frequently | Post frequently |
| Posts discuss things they care about or are announcements to friends | Private groups “augment the Facebook experience”, but are not central. |
| Infrequent updates to profile pages | More active publicly than privately |
| Lurk more than post | |
| More active privately than publicly | |
| Heavy use of Facebook Chat and Groups | |
| Private groups are at the center of how they use the platform |