I have come up with the following tips when I speak to the press about library services. I use the acronym LIPS as a guide.

You’ll want to keep things:

L- Light as you will not need nor want to expound on a weighty philosophical concept.

I- Informative as you will want to have accurate information to share.

P-Positive as you will want to speak to the advantage, the benefits, or the good of what your organization or operation is doing.

S-Short as you will want to be concise with your message. Keeping things succinct also allows for greater clarity to come through.